3-D Modern Trade Diagnostic

How to drive profitable growth with Modern Trade customers?
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3-D Traditional Trade Diagnostic

How to win at point of purchase with Traditional Trade customers?
Read More

3-D Brand Diagnostic

How to drive profitable growth through Brands?
Read More
They push hard to ensure a plan is built and delivered that will really work.

Alex von Behr
Chief Customer Officer

We use Commercial Advantage for their strong focus on execution.

Martin Glenn
United Biscuits

Commercial leadership experts with a bias to action.

Mark Greatrex
SVP Still Beverages
The Coca-Cola Company

Commercial Advantage

We are a management consultancy that can help you deliver real results.

Over the last 10 years we’ve been improving the P&L performance of many of the world’s leading consumer goods companies. Think of the best brand success stories and collaborative work between suppliers and retailers that you’ve heard of. You're probably thinking of the impact our work has had on our clients’ business performance.

Our unique expertise is initially delivered through 3-D Diagnostics. These low cost software based analytical tools go beneath results and symptoms to uncover root cause performance issues, automatically identify actions to shift performance and model the associated financial outcome. Each 3-D Diagnostic feeds a specific component of our clients’ annual business planning process.

Our diagnostics are delivered online and so we can work in any local market in any continent.

We also provide the capability to build solutions to identified performance issues through our 'System' of consulting, agency and technology Partner companies that collectively employ over 500 people.

To learn more or arrange a product demonstration, please contact our Chief Executive, Aidan Bocci on aidan.bocci@coadc.com or +44 (0)77 1476 0997.

Our experience:

  • Albert Heijn
  • Asda
  • Auchan
  • Birds Eye Iglo
  • Boots
  • Cadbury
  • Carrefour
  • Co-op
  • Coca-Cola
  • Colgate-Palmolive
  • Delhaize
  • Diageo
  • Energizer
  • Heineken
  • Innocent Drinks
  • Kimberly-Clark
  • Kraft
  • Mars
  • McCormick Foods
  • Metro
  • Morrisons
  • Nestlé
  • PepsiCo
  • Pick n Pay
  • Procter & Gamble
  • Reckitt Benckiser
  • SSL International
  • Sainsbury's
  • Shoprite
  • Tesco
  • Unilever
  • Waitrose
  • Walmart
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